Press Release: Softype, Inc. welcomes Ria Rodriguez as Vice President for Sales and Marketing Asia

Press Release: 16/06/2020

Softype, Inc. welcomes Ria Rodriguez as Vice President for Sales and Marketing Asia

Palo Alto, California June 18 2020 /  Softype Inc., a formidable Oracle NetSuite partner who has delivered robust cloud-based solutions to more than 300 enterprise, mid-market and SMB clients in more than 20 countries since 2004 from its offices in California, Mumbai India, Philippines (Manila, Cebu and Davao) and Nairobi Kenya has announced the expansion of its leadership team with Ria Rodriguez joining as Vice President of Sales and Marketing Asia.

Ria Rodriguez brings R-igor, I-nfluence, A-ction and a regional multinational perspective with her deep understanding of the market, unparalleled expertise in propelling business growth through new customer acquisition and account retention. Her ability to inspire go-getter partners and build alliances will ignite sales and technical teams across Asia.

With a quarter of a century of sales and marketing leadership experience that included dynamic roles in IBM, EMC RSA, Oracle, Microsoft and Oracle Netsuite she has deep experience in technical and systems solutions sales. Her recent role for Resulticks, a real-time omnichannel marketing software company, was instrumental in building out their APAC Regional Channels program that empowered partners across Asia Pacific and uplifted their brand competitiveness across 7 countries.

“The addition of Ria to our senior leadership team comes as we see strong opportunities in the Philippines and in the Southeast Asia region. Her proven track record in winning new customers and delighting prospects all throughout the entire sales cycle is amazing. Guiding partners and sellers across geographies also plays to her strengths.”

“Ria and I have had a great history together where she convinced and guided me to expand to the Philippines where we won large conglomerates, mid-size companies and SMBs together with supportive Oracle Netsuite teams. I believe that Softype as an organization will become stronger and more successful with a leader like Ria. She has always believed in our systematic and expert delivery of cloud ERP/business solutions and services coupled with Softype’s excellent solutioning capability. She is the person who will bring us to the next level“ said CEO/Founder, Juliana “Nana” Luz.

In her new role, Ria will lead efforts to accelerate the Softype Philippines footprint and identify new opportunities for expansion across Asia Pacific in both Direct Sales and Channels Alliances.

“I am honored and excited to be joining Softype Inc. a cloud business solutions consulting company with a proven track record in the areas of solutioning, delivery and implementation. Softype has a proven track record of giving that “peace of mind” to many business owners in a wide array of industries from wholesale distribution, retail, services, insurance, banking, B2B, B2C, manufacturing and even highly demanding sophisticated companies with complex cloud ERP, ecommerce, CRM requirements. If I am a CEO or a business owner, I would confidently hand over my critical operations projects to a company with the strong credentials and project management maturity of Softype who has delivered their promise not only in country but in twenty-four countries across the globe.

Ria is a graduate of Assumption College, San Lorenzo, Makati Philippines and based in Manila, Philippines.